Discover the art of visual storytelling beyond the still image in this Leica Akademie workshop led by Jialiang, cinematographer and Leica Professional.
Designed for photographers who are confident with their cameras but new to video, this workshop offers a practical, hands-on introduction to videography. Learn how to move beyond a single frame, capture meaningful moments in motion, and transform your footage into a compelling short film.
Workshop Outline
- 9:00am – 9:15am – Welcome & Introduction
- 9:15am – 10:15am – Theory Session
- 10:15am – 12:15pm – Guided Practical Shoot
- 12:15pm – 1:30pm – Lunch Break
- 1:30pm – 3:00pm – Editing Session
- 3:00pm – 3:30pm – Sharing & Review
- 3:30pm – End
Date & Time:
Date: 15 Aug 2026
Time: 9am to 330pm
Venue: South Beach Quarter
Who Should Attend
This workshop is ideal for photographers who:
- Are familiar with operating their camera
- Have little or no experience in videography
- Want to expand their creative storytelling through motion
- Are interested in creating cinematic videos with their Leica cameras
What You'll Experience
- Videography Fundamentals: Master essential camera settings and techniques to start shooting video with confidence.
- Storytelling Through Motion: Explore how movement, composition, pacing, and shot types combine to create engaging visual stories.
- Guided Practical Session: Put theory into practice with a hands-on street shoot near the Leica Store, guided with real-time feedback.
- Introduction to Editing: Learn a simple editing workflow using CapCut to shape your footage into a polished short film.
- Review & Discussion: Share your work, receive constructive feedback, and learn from fellow participants in a supportive environment.
Why Join
As video continues to play an increasingly important role in visual storytelling, many photographers are looking to explore this medium but are unsure where to begin. This workshop provides a practical and approachable introduction to videography, focusing on observation, intentional shooting, and storytelling rather than technical complexity.
Through a small-group setting, participants will receive close guidance while gaining the confidence to create meaningful video content with the camera they already know.
Things to Note
- Participants must bring their own camera. A limited selection of Leica cameras may be available on a first-come, first-served basis.
- Please bring a laptop with CapCut installed for the editing session.
About the Tutor
Jialiang is a Singapore-based cinematographer and founder of Freyafilms and Social Launch, with over 15 years of experience producing films for corporate brands, commercial campaigns, and events.
A long-time Leica collaborator, his filmmaking approach centres on authentic storytelling, intentional composition, and capturing genuine moments—principles that closely reflect Leica’s philosophy of image-making.
Through this workshop, Jialiang aims to help photographers confidently make the transition from stills to motion by sharing a practical workflow that is approachable, creative, and immediately applicable.
