The Leica Camera AG
About the Company
Leica Camera – A Partner for Photography
Leica Camera AG is an international, premium manufacturer of cameras and sports optics. The legendary reputation of the Leica brand is based on a long tradition of excellent quality, German craftsmanship and German industrial design, combined with innovative technologies. An integral part of the brand's culture is the diversity of activities the company undertakes for the advancement of photography. In addition to the Leica Galleries and Leica Akademies spread around the world, there are the Leica Hall of Fame Award and, in particular, the Leica Oskar Barnack Award (LOBA), which is considered one of the most innovative sponsorship awards existing today. Furthermore, Leica Camera AG, with its headquarters in Wetzlar, Hesse, and a second production site in Vila Nova de Famalicão, Portugal, has a worldwide network of its own national organisations and Leica Retail Stores.
Our Values
Passion and perfection for creating unique images
Passion and perfection for creating unique images
Leica is German engineering at its best, and the Leica ideal is an integral part of the culture of seeing. Leica has a long history of focusing on perception and has developed innovative instruments that offer a unique experience. The result is a renowned series of cameras and lenses, and a superb range of sport optics including high-aperture and laser rangefinder binoculars, and spotting scopes.
These products expand the natural limits of perception and open up new dimensions for human vision and insight. Leica quality is in a class by itself - both in analogue and digital capture modes. Top-quality systems with intuitive controls provide the best picture results and offer unparalleled creative freedom. In this way, Leica helps transform vision into personal creative fulfilment.
Best lenses
Ultimately, the lenses are chiefly responsible for establishing the legend and high ideals of the Leica brand. They are all precision crafted masterpieces - practical, compact, ergonomic and cutting-edge for ultimate analogue and digital photography. Capturing meaningful moments becomes easy. Pictures taken with Leica lenses not only highlight the quality of their contrast, resolution and beautiful pictorial rendition, but also demonstrate the capabilities of Leica products with regard to design, performance, and the ability to capture natural expression.
Best lenses
Ultimately, the lenses are chiefly responsible for establishing the legend and high ideals of the Leica brand. They are all precision crafted masterpieces - practical, compact, ergonomic and cutting-edge for ultimate analogue and digital photography. Capturing meaningful moments becomes easy. Pictures taken with Leica lenses not only highlight the quality of their contrast, resolution and beautiful pictorial rendition, but also demonstrate the capabilities of Leica products with regard to design, performance, and the ability to capture natural expression.
Focus on the essential
In today's market, many products attempt to attract buyers with countless features and unusual forms. Almost anything is possible. But it is often the things that appear simple which prove to be the most difficult to attain. For Leica, the focus is first and foremost on the needs of the user. Innovations are never ends in themselves but are always the result of countless discussions with and feedback from users. Leica products are designed from the ground up as tools for creating completely unique visual experiences - nothing more and nothing less.
Sustainability
Leica stands for visual enjoyment and lasting value. Our approach and unique technical expertise make our optical instruments ideal companions, offering the highest possible reliability and durability. Even under extreme conditions such as severe temperature fluctuation or impact, our products exceed the highest expectations. All Leica cameras and lenses - all binoculars, spotting scopes and laser rangefinders - are the result of decades of experience, uncompromisingly high quality standards, and continuous development by innovative international teams made of both experts and users.
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