#ChallengeTheLimits


Have you ever been pushed to your limits? Leica Camera Singapore presents "Challenge The Limits" local campaign that embraces diversity, arts and culture.

In a first-ever campaign that sees six local renowned photographers coming together to take on a completely different genre of photography, “Challenge The Limits’’ is all about the perseverance and grit of the photographers as they challenge themselves out of their comfort zone. It is also a portrayal of the belief of the human spirit and how far one can potentially go.

Comfort can equally be assuring and yet it can also trap people in the same perspective. For this campaign, the photographers train their seasoned lenses onto unfamiliar territory as they embrace each other’s area of expertise; true to their artists’ spirit of adventure and boldness.